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The Beauty of Feeling

A unique experience of feeling beauty through emotions
Welcome to Equivalenza.

Welcome to a place that is full of sensations, emotions and experiences. Welcome to a world that changes with us: a world that evolves, shifts and adapts. A world where our moods, sensations and desires are in charge. If you’re ready to discover our world and create your own, we’ll provide you with guidance with each beauty product to express any given moment, feeling or emotion.

We create unique products designed for every moment of the day, every special situation and every expression or action you want to transmit. We encourage you to use our products to empower yourself in those moments and embrace your feelings without barriers. Feelings evoked by just a word or an aroma are beautiful, unique and indescribable. Combine your favourite fragrance notes with your actions and words and give real meaning to your message.
Transform, create, combine. Try, enjoy and rediscover new things.

At Equivalenza, we look forward to seeing you and creating a new world together.
SMART CHOICES
Quality products full of emotion at affordable prices. A unique experience of buying with both the head and the heart.
SUSTAINABILITY
A commitment to the environment is in our DNA. This commitment has supported our business model since the very beginning through bulk fragrance sales. We put all our ingenuity and hard work into finding new sustainable solutions in each product segment we work in. These beginnings are also our future.
LESS IS MORE
Our simple, minimalist, reusable fragrance bottle is a good example of our philosophy of simplicity. We believe in giving up superfluous things to find what is essential and truly important.
EMPATHY
We build relations of trust with customers by identifying what they need at any given time and offering them personalized solutions in a warm, welcoming atmosphere.

Equivalenza was founded in 2011 with the aim of bringing democracy to the world of fragrance. Our aim is to make high-quality fragrances available to everyone at affordable prices. We launched our business model with a strong sense of responsibility towards the environment, based on the reuse of the glass bottles containing one of our more than 130 fragrances.

Our secret of success are the thousands of satisfied customers at our more than 700 stores all over the world.

Caring for the planet is everyone’s responsibility. We’re trying to make our own contribution in everything we do. There's a long way to go, but the goal is clear and we’re ready to work hard to achieve it. We have established three pillars to build a more sustainable future:

Fundamental Pillar: Product

One of our main features that revolutionized the fragrance world is our system for reusing fragrance bottles. A single glass bottle can have many different lives. In the launch of every new product, we try to follow the ecodesign approach by using as little cardboard and plastic as possible. We comply with regulations and share the commitment to achieve high quality standards. We have established a strategy regarding the use of certain chemical ingredients and have implemented a policy not to use ingredients that can affect the health and environment. We have also prepared a manual of sustainable ingredients with clear, transparent consumer information. During product formulation, we eliminate any unsustainable ingredients. We are currently reformulating our products to comply with the prevention plans of Ecoembes. We have discontinued the use of plastic bags in our stores. The alcohol we use to prepare our fragrances is of plant origin and comes entirely from sustainable sources.

External Pillar: Suppliers

Our collaborators are an extension of our in-house team, which is why we choose them so carefully. When we audit and authorize them, we always consider their corporate social responsibility criteria and sustainability principles. It is essential for them to be certified to the ISO environmental standard and to have never been involved in an environmental lawsuit.

Internal Pillar: Waste Management and Resource Optimization

Waste separation followed by recycling is an essential process in our offices and stores. We also participate with a bank of non-food items to make use of any products that do not reach our stores.

A luminous sensation that inspires joy

Feel, shout, laugh. Unleash positive, dream-like and innocent feelings. Enter a state of shining happiness where your infectious smile captivates others. You’ll shine with light, friendliness and good vibes.

Floral and fruity notes stand out in this fragrance and linger in the air. And vitamin C nourishes the skin to make it more luminous.

It’s perfect for that spontaneous, radiant image.

Regenerating vitality to fill you with energy

You’ll be ready to take on the world without stopping. Your energy will inspire others. Your dynamic side will drive you to get the most out of every moment.

The fragrance’s lingering citrus and ocean notes will encourage you to give your all. And the renewing properties of aloe vera will make your skin hum.

It’s ideal for a fresh, natural image.

An enveloping, seductive, beguiling mystery

Your natural magnetism attracts others. You feel good and you transmit it. You can achieve whatever you set your mind to. Don’t hesitate. Pursue your dreams.

The oriental aromas will encourage you to use your arts of seduction. And the elixir oils will give your skin a nourished, toned effect that is irresistible. 

Your style will be enhanced by a sensual look.

Natural balance for internal harmony

You exude peace, tranquillity and balance. You are a balsam for stress and day-to-day bustle. You have found inner peace and it shows on your face and in your words and actions. 

The woody notes transmit this idea to the people around you. By repairing your skin from the inside out, hyaluronic acid is your best ally for soft, firm skin.

Enhance your natural charm with an exquisite look.

EXPERIENCE A WORLD
OF EMOTIONS

We all share and feel
the same emotions.
All of us, in our own way and at our own pace, have experienced the four universal sensations: shining happiness, vital energy, magnetic seduction and internal balance. That’s why, at Equivalenza, we have reflected these four emotions in our fragrances and beauty and cosmetic products, so that shopping becomes a unique, personalized experience adapted to any time of the day and any specific need.

Immerse yourself in a world of emotions and connect all your senses. Choose the emotion you identify with today and use the aroma in different formats.
Experience your own emotions with Equivalenza.
A luminous sensation that inspires joy

Feel, shout, laugh. Unleash positive, dream-like and innocent feelings. Enter a state of shining happiness where your infectious smile captivates others. You’ll shine with light, friendliness and good vibes. Floral and fruity notes stand out in this fragrance and linger in the air. And vitamin C nourishes the skin to make it more luminous. It’s perfect for that spontaneous, radiant image.
Regenerating vitality to fill you with energy

You’ll be ready to take on the world without stopping. Your energy will inspire others. Your dynamic side will drive you to get the most out of every moment. The fragrance’s lingering citrus and ocean notes will encourage you to give your all. And the renewing properties of aloe vera will make your skin hum. It’s ideal for a fresh, natural image.
An enveloping, seductive, beguiling mystery

Your natural magnetism attracts others. You feel good and you transmit it. You can achieve whatever you set your mind to. Don’t hesitate. Pursue your dreams. The oriental aromas will encourage you to use your arts of seduction. And the elixir oils will give your skin a nourished, toned effect that is irresistible.  Your style will be enhanced by a sensual look.
Natural balance for internal harmony

You exude peace, tranquillity and balance. You are a balsam for stress and day-to-day bustle. You have found inner peace and it shows on your face and in your words and actions.  The woody notes transmit this idea to the people around you. By repairing your skin from the inside out, hyaluronic acid is your best ally for soft, firm skin. Enhance your natural charm with an exquisite look.